The Team

Writer: Spencer Tanner

Designer: Thuc Vinh

Strategis & Media Plannert: Emily Garcia

 

Mini Brief

Problem: Chapstick has evolved from a brand name to a generic term for lip care. 

Solution: Create a campaign that reinvigorates Chapstick with a different intended audience. 

Single Most Compelling Idea: You don't need a romantic moment to find the time to kiss those you love. 

 

The Deliverables:

Airport Billboards

 

Bus stop billboard

 

Movie Theater Installations

Back Row Seat Decals

Slides to play during seating pre movie presentation

 

Basketball Arena Photo Booth

 

 

Chapstick Jumbotron Takeover Banner

The Jumbotron takes digital copies of the photos taken in the Photo Booth and projects them during the Kiss Cam moments. 

The Jumbotron takes digital copies of the photos taken in the Photo Booth and projects them during the Kiss Cam moments. 

 

Snapchat Filter

Filters will be available for users on New Year's Eve, Valentine's Day, Mother's Day, Father's Day, International Kissing Day, VE Day, Memorial Day, July 4th, VJ Day, Veteran's Day, Thanksgiving, and the Holiday Season. 

Filters will be available for users on New Year's Eve, Valentine's Day, Mother's Day, Father's Day, International Kissing Day, VE Day, Memorial Day, July 4th, VJ Day, Veteran's Day, Thanksgiving, and the Holiday Season.