Writer: Spencer Tanner
Designer: Thuc Vinh
Strategis & Media Plannert: Emily Garcia
Problem: Chapstick has evolved from a brand name to a generic term for lip care.
Solution: Create a campaign that reinvigorates Chapstick with a different intended audience.
Single Most Compelling Idea: You don't need a romantic moment to find the time to kiss those you love.
Bus stop billboard
Movie Theater Installations
Back Row Seat Decals
Slides to play during seating pre movie presentation
Basketball Arena Photo Booth
Chapstick Jumbotron Takeover Banner